Brief:
Going from being the Home of Books to being the Home of Readers might seem like a short trip – but focusing on the consumers really makes all the difference. To finish what we started, we now needed to align Adlibris’ advertising concept with its sparkly new brand platform.
Insight:
There are as many reasons to read as there are readers. And what better way to show that we’re truly the Home of Readers than to let them do the talking?
Creative:
As much as we love the art of writing and reading, our campaign “For every little reason” was neither the time nor the place for scripts and re-writes. The readers being the focus, we left the floor to them; real readers with real reasons, captured in a series of films. From inveterate bookworms and vacation readers to self-teaching savants and almost-non-readers; this campaign was about them – and by them.
