Making people experience the importance of sound
How do you get a bunch of TV customers to invest in a complimentary sound system? In Sound of Art, the importance of high quality sound is showcased by enhancing a traditional visual art experience that has affected millions of people throughout centuries. With the help of a new sonification algorithm, Nordic masterpieces’ are scientifically analyzed color by color, nuance by nuance – and upgraded with their unique and scientifically accurate auditory tones.
To turn each art work’s unique set of tones into music, some of the Nordic’s most innovative music producers got to use each traditional art piece as a music instrument and create their own musical interpretation of the different art works.