Being the brand ambassador for Head & Shoulders for over 10 years now, Henke Lundqvist is equally famous for shampoo as he is for hockey. It has even given him the nickname ‘The Shampoo guy’.
But in 2021, Henke suddenly found himself in competition for this nickname, after Benjamin Ingrosso released the hit song “Shampoo”. With this song as a basis, we created an integrated shampoo duel where Henke and Benjamin dueled face to face (and hair to hair) over who is the real “Shampoo Guy”.
